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08 Mar 2010
SPORTELAsia and Eurodata TV Worldwide announce the Winner of the 1st “Asian/Pacific Sport TV Audience Award”
 
SPORTELAsia and Eurodata TV Worldwide have joined forces in order to reward the sports events who deliver the highest ratings in the Asia-Pacific area.
David Tomatis, Chief Executive Officer of SPORTELAsia and Florent Simon, Eurodata TV Worldwide Sport Manager, revealed the winner of the 1st « Asian/Pacific Sport TV Audience Award » on Monday 8th March during the opening party of SPORTELAsia in Singapore.
The award is presented to the sport event delivering the highest ratings worldwide in 2009 across at least 3 different countries.
For the most-watched sport event, the winner is:
• Cricket « 20Twenty International 2009» event which gathered more than 32.2 million viewers across Australia, India and Pakistan.
The other nominees were Basketball, “2009 FIBA Asia Championship” and Football, “2011 AFC Asian Cup Qualification”.
* Total of TV ratings of the best performing episode in the broadcast countries among the 15 countries included in the survey.
Scope of Survey : Australia (Regional TAM), China, India, Indonesia, Japan, Kazakhstan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam.
Source : Eurodata TV Worldwide / AGB Nielsen Media Research (Indonesia, Malaysia, New Zealand, Philippines, South Korea, Taiwan, Thailand) / Audience Measurement and Analytics Ltd. (aMap) (India) / CSM Media Research (China) / Regional TAM-AGB NMR (Australia) / TNS Gallup Media Asia (Kazakhstan) / Gallup (Pakistan) / TNS (Singapore) / TNS Media Vietnam / Video Research Ltd (Japan)
About Eurodata TV Worldwide
Created by Médiamétrie, Eurodata TV Worldwide distributes programming and audience information, based on its partnership with the national institutes operating people meter systems throughout the world. Today, Eurodata TV Worldwide’s database contains more than 2000 channels in more than 80 countries and provides an exhaustive amount of daily program information including: content, production, international distribution and the audience levels for targeted programs, all data emanating directly from the relevant authorized institute based in each country around the world. These data provide a range of services which help in the decision-making process of international professionals within the audio-visual world like producers, distributors, broadcasters, copyright organisations, sponsors, etc.
About Médiamétrie
Remember that Médiamétrie is the French inter-professional company which measures the audiences of both audio-visual and interactive mediums. It’s aim is to ensure audience and performance measurement for the audio-visual and interactive medias and in addition to attain the high level of quality to be the unique professional reference for all the market players with the general consensus. Médiamétrie was created in 1985, and has developed it’s Television, Radio, Cinema, Internet and New Media activities in France and abroad.
Press contacts :
Laure Osmanian Molinero - Tel: + 33 1 47 58 97 55
E-mail : losmanian@mediametrie.fr
Nelly Dubner – Tel : +33 1 47 58 97 26
E-mail : ndubner@mediametrie.fr
www.mediametrie.fr
Virginie Zeghdar -Tél .: + 377 93 30 41 38
E-mail : press@sportelmonaco.com
www.sportelasia.org
For further information, please contact:
Florent Simon – Tel.: 01 71 09 93 07 – Fax: 01 47 58 64 24
E-mail: fsimon@eurodatatv.com / Sport Product Manager
www.eurodatatv.com
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