Senior Director (Sports Marketing Group) Singapore Sports Council
Hailing from Boulder Colorado, USA, David Howard Voth joins SSC as its Senior Director for Sports Marketing on 11 August 2009.
David will be responsible for the commercialisation of sports with a focus on growing the sports sponsorship market, developing and implementing a national sports broadcast strategy, as well as putting in place a framework for sports licensing and merchandising.
He has extensive sponsorship, broadcast, licensing, merchandising, marketing, branding and sports events management experience in the sports and entertainment industries.
Prior to joining the SSC, David was Vice President for Marketing & Business Development for USA Rugby, the National Governing Body for Rugby in the USA. Under his leadership, USA Rugby secured USD$4.5 million in sponsorship commitments in 2009, up from USD$60,000 when he first joined in 2006. He was responsible for creating new merchandising, licensing, innovative online and broadcast programmes that raised the profile of Rugby in the USA.
David had also founded/co-founded several consultancy, licensing, entertainment and sports events companies before joining USA Rugby. These include:
1) World Wide Partners (WWP) Inc, a global consulting firm providing promotional event production, original TV programming and sports event development expertise to various industries. WWP’s clients included Coke, Budweiser, Nike, the NFL (American football) and Gatorade.
2) Challenge Group, LLC, an LA based sports, licensing, and entertainment company. David co-created the made for television event, the NFL Quarterback Challenge (an annual competition of National Football League quarterbacks in the USA) and the NFL Quarterback Club (one of the most successful licensing arms within the NFL Players Group). The NFL QBC was aired for 14 years on National Broadcasting Company (NBC) and 2 years on Columbia Broadcasting System (CBS).
3) World Triathlon Corporation (WTC), owners of the IronMan Triathlon. David was instrumental in developing and negotiating complex licensing, sponsorship, events, merchandising and entertainment agreements with Fortune 100 companies. The IronMan Telecast represents one of the 1st privately packaged productions, trading off Rights Fees for commercial inventory.
In his early career, David worked in advertising agencies and entertainment companies. This includes his stint at Anheuser-Busch Entertainment Corporation where he was the Brand and Promotions Manager managing a USD$25 million advertising and operations budget.
David holds a BS in Marketing and did graduate work (Statistics & Marketing) at the University of South Florida. He is happily married with two sons.
